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Mongoose Media announces standout traffic for ELLE Malaysia
Date: 17 August 2017
Source: Mongoose Publishing


ELLE iPad

Mongoose Publishing Sdn Bhd, publisher of ELLE Malaysia, today announced that ELLE’s website, elle.my, achieved more than 500,000 page views in July, cementing ELLE’s position as the number one fashion media brand in Malaysia.

ELLE’s Editor-in-Chief, Kate Guest, said the new record shows that ELLE knows what women want, and how they want it. “When we launched ELLE in 2014 we took a digital-first approach, and in the three years since, we’ve seen that strategy pay off in ever-growing page views and follower numbers on our social media channels, now reaching on average over 120,000 unique visitors monthly.

“With ELLE Malaysia we are reaching a predominantly female audience with a median age of 31, with high disposable income. This is exactly the customer that some of our loyal clients including Chanel, Dior, Pandora, Coty, Gucci, H&M, Omega, Estée Lauder and Luxasia want to target.

“I’m incredibly proud of our writers, editors and tech support team for making ELLE the number one women’s site in the Malaysian market. This success is all down to our content, our speed, our site’s usability, and our positive, pro-woman stance. We take a lot of pride in giving Malaysian women the fashion, beauty, celebrity and lifestyle content they want, in the way they want it, which today means largely on their mobiles. And we look forward to doing even more of that.”