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Mongoose Media Launches Interactive Editions For ELLE And Esquire
Date: 20 July 2016
Source: Mongoose Publishing

KUALA LUMPUR, 20th July 2016, Mongoose Media today announced an innovative new content platform for the ELLE and Esquire magazine brands through a partnership with iQNECT, leading developer of visual discovery technology and the iQNECT app.

Launching with the August editions, ELLE Malaysia, Esquire Malaysia and Esquire Singapore will offer readers a unique way to experience the magazine with links to exclusive content such as video, partner content, and m-commerce platforms straight from the pages of the magazines. The innovation aims to seamlessly connect the print and digital experience and transform reader engagement with targeted multimedia content.

Downloading the iQNECT app for iOS or Android allows ELLE and Esquire readers to scan the pages of the magazine with their smartphone to see exclusive editorial content, shoppable pages and more, in just 300 milliseconds and all in 3 simple steps:

1. Download ’iQNECT’ from the App Store or Google Play.
2. Open the app and hover it over any page to scan.
3. Start interacting with exclusive editorial and partner content in less than a second.

iQNECT’s data analytics will even understand what our readers like, based on their interests, and allow advertisers to target content to readers based on their browsing behaviour and location delivering a highly targeted multi platform opportunity.

Muna Noor, Editorial Director at Mongoose Media, commented: “I’m certain readers will love the new interactive editions. The exclusive content hidden behind the print pages is quick, easy and a lot of fun to unlock. Readers can look forward to discovering exclusive videos, behind the scenes footage and other never-seen-before content for a much richer, deeper experience of their favourite title. And for immediacy, nothing beats being able to shop straight off the pages of magazine while on the go.”

iQNECT’s COO, Ruari McGirr explained, "iQNECT is delighted to partner with one of the most innovative publishers in the industry, Mongoose Media, and some of the world’s leading magazines, ELLE and Esquire. With iQNECT’s visual discovery technology Mongoose Media will disrupt the old model of magazine publishing with new innovations such as shoppable pages and secondary content."
iQNECT will launch with Mongoose Media in the August editions of ELLE Malaysia, Esquire Malaysia, and Esquire Singapore.