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ELLE Malaysia enjoys "Best Lifestyle App" success at WAN-IFRA Digital Media Awards
Date: 10 December 2015
Source: Mongoose Publishing

  • Prestigious award is the latest for the ELLE Malaysia App after also winning two awards at Asian Publishing Convention
  • The Asian Digital Media Awards are the most prestigious recognition in Asia of outstanding work in the industry
  • ELLE publisher Mongoose also announce all-time record traffic high for

Kuala Lumpur, December 10, 2015 - ELLE Malaysia is celebrating more success for its app after winning at the WAN-IFRA Asian Digital Media Awards 2015.

At a prestigious ceremony in Hong Kong on November 18, the ELLE Malaysia app, produced by Mongoose Publishing, secured a Silver award for Best Lifestyle Mobile Service.

The Asian Digital Media Award is the latest in a line of successes for ELLE Malaysia after the Mongoose flagship brand secured Best Online Launch and Best Tablet/Smartphone Innovation at the Asian Publishing Convention 2014.

The Asian Digital Media Awards, jointly presented by Google and WAN-IFRA (World Association of Newspapers and News Publishers), are the most prestigious recognition in Asia of outstanding work in the fields of news website, online video, data visualisation, digital advertising campaign, news mobile services, tablet publishing, reader engagement and outstanding new product. Best lifestyle mobile service was one of two new categories added this year, alongside best lifestyle website.

The ceremony was held at Digital Media Asia 2015, WAN-IFRA’s annual digital conference which gathered 240 media executives from 28 countries.

Mongoose also today announced all-time record traffic for another of its flagship titles, Time Out Kuala Lumpur. The website smashed through the 3,000,000 page view mark in November 2015, cementing its position as one of the biggest magazine sites in the region.

Total page views for the site in November 2015 were 3,078,037, with 343,940 monthly uniques. The majority of the views came from users on mobile and is the result of strong organic editorial content led by Digital Director Tahmina Ashraf and Editor-in-Chief of Time Out KL Lim Chee Wah.

Mongoose Group CEO Graham Paling was understandably delighted with the results. “Once again Mongoose has shown we are ahead of the game when it comes to digital.

"Today media is all about audience, both in terms of size and engagement. No media brand in Malaysia or Singapore offers what Time Out does, thanks to our outstanding print, online, social, and app for iOS and Android.

"The ELLE Malaysia app is further proof that we know how to deliver high quality platforms that users enjoy and engage with. When we launched ELLE Malaysia in early 2014, we made the decision to lead digitally, and that decision is rewarded with success such as the Asian Digital Media Awards. I am extremely proud of Tahmina, Chee Wah and the whole team for the high quality platforms we are producing for our users and advertising partners, plus the continued extensive growth to all our audiences."

For more information on Mongoose’s awards success or to be connected to one of the team, please contact Matthew Bellotti at or call +603 2166 6650.