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03.08.09
Al Musafir Launches!
Mongoose Publishing Sdn Bhd today releases their new magazine – Al Musafir.
Meaning ‘The Traveller’ in Arabic, Al Musafir is the first publication that Mongoose has undertaken in that language. And with stunning results.
Malaysia is the number one global tourist destination for visitors from the Middle East but this huge, outgoing audience have never had their own lifestyle publication to guide their choice on behaviour, activities and purchases… until now.
Al Musafir is a large, glossy, A4 perfect-bound publication with feature-length stories on everything that is wonderful about Malaysia; travel destinations, luxury spas, the best shopping, where to eat and the country’s top attractions. There is also a wealth of contact information and advice on what to do once you arrive in Malaysia.
With strictly targeted distribution at key areas popular with visitors from the Middle East (such as five star hotels, major shopping hubs and airports), as well as sending the magazine for purchase to Gulf Coast Countries, Al Musafir offers unprecedented access to this market for advertisers as well as filling a huge hole in the needs of this affluent audience.
Al Musafir will retail for RM40 and is widely available at newsstands across Malaysia and the GCC.
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