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Mongoose Publishing is an international media business established in London in 1990 with offices in New York, Mumbai and Kuala Lumpur. We are committed to working to the highest possible professional standards and delivering world class publishing products. As a result of our experience as publishers of magazines such as Expatriate Lifestyle and Time Out Kuala Lumpur, and web designers of www.newsweekshowcase.com and www.timeoutkl.com we have substantial market-leading experience both in print and online.
Our contract publishing and advertising experience is both broad and long. Mongoose has participated in projects for a whole range of blue-chip clients in Asia, Europe and America. This client list includes Newsweek, National Geographic, Barclays Bank, BBC, BMW, Malaysia Airlines, Mercedes, Hang Seng Banking Group (HK), Tesco Supermarkets and Thai Airways.
As a publisher our goal is to help you find the right way for you to speak to your target audience at a price that suits your budget. Whether it’s a regular magazine sent directly to your customers, an e-zine delivering exciting, up-to-the-minute tactical messages, a complete revamp of your website, or a hard-hitting elegantly executed advertising & PR campaign bringing new strengths and perception to your brand, our teams of editors, designers and web programmers will ensure that the media you decide to communicate in, delivers effectively for your brand.
Our mission is to provide Malaysian businesses with successful communication platforms that are world class and second to none.
Integrity in publishing
Mongoose Publishing produces magazines with integrity. Your customers, whether existing or potential, will only listen to your message if you deliver it through an editorial product worth reading. It is our belief that there are far too many magazines in Malaysia that rely on editorial content provided by advertisers and which make no real attempt to address the real interests and requirements of their target audience. We are committed to producing successful magazines and websites with real brand equity that fit your objectives and your customers’ aspirations.
Inspiring Content
As a publishing team for both print and web, we are committed to leading the way in publishing branded editorial content that will inspire your customers. Having already worked with many of Asia’s leading brands we will use our wealth of experience and knowledge to tailor solutions for your customers, creating thought-provoking and intelligent content to match your organisations’ brand values.
Brand Building
High quality editorial content coupled with outstanding design can greatly increase the depth of experience that a customer has with your organisation. This content can be used to explain a product, grab attention or just simply increase the time customers spend with your brand. Whatever your objectives might be we believe that we can deliver an inspirational communications platform in print or in digital format that will elevate your customers’ perceptions of your brand.
Creative Solutions
The award winning design team at Mongoose have years of experience in conceiving and implementing creative solutions. Our commitment to integrity and innovation mean that our products are always at the cutting edge of their markets. Our team has access to the best photographers, stylists, picture libraries, and illustrators in Malaysia to achieve the right visuals for your magazine and website. Above all we believe that our work speaks for itself.
Digital Solutions
We pride ourselves on our innovative and unique digital publishing solutions which will give your customers a truly interactive experience. Our team of web designers and programmers work intimately with our editorial and design staff to ensure seamless delivery of digital solutions. For examples of the effective and successful web sites Mongoose create, log on to: www.timeoutkl.com, www.expatriatelifestyle.com, www.arrivals.com.my and www.newsweekshowcase.com.
Advertising Sales
Advertising sales is one of the critical platforms of our service and as well as representing titles that we produce that includes Time Out KL, Expatriate Lifestyle, Al Musafir, Golf Vacations, The Circular (on behalf of The Royal Selangor Golf Club) and Arrivals, Mongoose is the Malaysian advertising sales representative for Newsweek Magazine and National Geographic Magazine. This gives us unparalleled competence and an international perspective in the area of advertising sales.
Our sales team consistently strives to deliver maximum revenue to offset as much of the costs of a customer magazine as possible. At the same time we do not chase revenue at the expense of brand values and creative quality. We believe that quality advertisements can be integrated into a magazine to work with their editorial objectives and enhance a client’s brand values.
Mongoose sales staff work to the highest professional standards and we have unparalleled contacts with Malaysia’s leading advertising agencies. Our current active advertiser client list contains Malaysia’s leading brands including Sony, Mercedez-Benz, Malaysia Airlines, CIMB, Rolex, Johnnie Walker, BMW, American Express, Heineken, Maxis and Digi amongst many others.
PR/Marketing Co-ordination
Mongoose has a great deal of experience in handling media relations on behalf of clients. We are currently designing and managing high profile PR campaigns for TNT Express Worldwide and a few other prestigious clients.
We believe that effective PR is the glue that holds all the other marketing and communication initiatives together. Positive relationship building with the media complemented with marketing initiatives and customer communication plays a key role in building the profile of the organisation and in improving its perception with members, customer or potential customers.
Sponsorship sales
Mongoose has considerable experience in the area of sponsorship sales. We have worked on behalf of a number of national and international clients in raising money from sponsors. Our current activities on behalf of the RSGC have given us exposure to many of Malaysia’s leading brands in relation to sponsorship and we have developed great contacts amongst decision makers.
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