MONGOOSE NEWS

For media enquiries and further information, please contact pr@mongooseasia.com or call our PR Manager on +603 21 66 66 50

Time Out Penang 2014/15 officially launched by Tourism Exco
Date: 19 May 2014
Source: Time Out Penang


YB Danny Law unveils all new Time Out Penang guide at Gurney Paragon, inviting readers to "discover wonderful Penang"

Time Out Penang 2014/15 officially launched by Tourism Exco

May 19 2014, Penang: A welcoming Penang crowd joined YB Danny Law, State Tourism Exco, officials from Gurney Paragon Mall and the Time Out Penang team to reveal the fourth edition of the annual guidebook.

Time Out Penang is now out in bookstores in Penang, across Malaysia and on various international newsstands that form part of the famous, worldwide Time Out network. The new guide, updated with more than 1,000 listings and numerous profiles, articles and features, was officially revealed by YB Law who commended readers to get their own copy in order to "discover even more of the wonderful sights and sounds of Penang."

YB Law was also active to reveal the first edition of the Gurney Paragon Food & Beverage Guide, produced in partnership with Time Out Penang. The collaboration saw the Time Out Penang team visit more than 50 outlets at Gurney Paragon Mall to produce an insider's guide to best places to eat and drink during their visits. Outlets were reviewed and profiled with key contact information, presented in trademark Time Out style.

Time Out Penang 2014/15

"The Time Out Penang team loved working with the Gurney Paragon Mall team to produce a book we can all be proud of," explained Matt Bellotti, Chief Content Officer of Mongoose Publishing who produce Time Out Penang.

Time Out Penang 2014/15

"The Gurney Paragon Mall team and everyone at Hunza Corporation shared our fundamental principle that, in any media platform, the reader must be put first. The professionalism, hard work and creativity of the Hunza team was exceptional and they always strived to make the very best platform for their tenants and the most informative guide for our wide readership. We thank them for allowing us to be part of a thoroughly enjoyable partnership."

The official unveiling of the Gurney Paragon Food & Beverage Guide and Time Out Penang occurred when a huge A1-size replica book of the Food & Beverage Guide was ‘opened’ by YB Danny Law, Ms Khor Tze Ming and Mr Matt Bellotti cutting a giant ribbon that encircled it.

Afterwards, a fun day of activities followed, with The Ultimate Laksa Eating Competition, a pizza making demonstration, music, and a Laksa Cooking Competition for local colleges and university students. The following day at Gurney Paragon Mall the fun continued with a guest appearance by Chef Wan, who entertained the crowds bustling in the mall for Mother’s Day.

Now in its fourth annual edition, Time Out Penang 2014/2015 continues the tradition of exploring every destination, happening and aspect of life in Penang, from hotels and resorts to shopping, attractions, the arts, performance, spas, bars, restaurants, and the amazing heritage of the state of Penang. This year, the guidebook went further under the surface of Penang, profiling The Smallest National Park in the World, Seberang Perai, the restoration of shophouses, a beautiful photo piece on the mosques of Penang, as well as a look at the underground music scene.

This year’s guide also profiles more mainstream Penang attractions such as the incredible boutique hotels, a flavour guide to local food, showcase of the best arts festivals in Penang, and uncovering the coffee culture of the state – one latte at a time.

Time Out Penang 2014/2015 will be an A4, 150+ page glossy magazine-guide, presenting a typically comprehensive, honest and trustworthy account of Penang’s travel hotspots for the high-end tourists, business travelers, expatriates, and huge affluent local readership who enjoy and act upon what they are told by Time Out, whose motto is ‘Know More. Do More.”

The annual publication is supported by a comprehensive and informative website and an iPhone application that are updated in real time. The Time Out Penang website, www.timeoutpenang.com, achieves over 250,000 page views and 80,000 unique users per month every month, while more than 7,000 people have downloaded the free iPhone App that brings the state to your fingertips. Time Out Penang is also available as a digital edition through the iTunes Store and Google Play. Readers can buy their digital edition of Time Out Penang, or any of the stable of Time Out Malaysia publications at http://www.timeout.com/penang/digitaleditions.

Meanwhile, Time Out Penang’s social media platforms prove popular with more than 6,000 engaging on Facebook and thousands more on Twitter and Instagram. Digitally, Time Out Penang updates every day the latest information on the island and state beyond, ensuring the publication is the definitive platforms for tourists and residents alike.

For more information, visit www.timeoutpenang.com.