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Time Out Kuala Lumpur Digital Traffic Hits Record High
Date: 14 September 2015
Source: Mongoose Publishing


Mongoose Publishing flagship digital title delivers all-time record page view figures

Kuala Lumpur, September 14 2015 – Mongoose Publishing, Malaysia’s fastest-growing, innovative media company, today announces all-time record digital traffic on its flagship digital brand, Time Out Kuala Lumpur, during the month of August 2015.

Time Out Kuala Lumpur (www.timeoutkl.com) surged through the two million page view barrier, smashing the previous record monthly figure of 1,564,025. The exact total of 2,149,319 page views in August 2015 further cements Time Out KL’s place as the ultimate destination website for food and things to do in the Klang Valley.

The fully responsive Time Out KL website boasts 375,761 monthly unique visitors, while on social media the brand also burst through the 100,000 Twitter follower mark this month. Additionally, Time Out KL has over 67,000 likes for its Facebook page and over 13,000 followers on Instagram.

Time Out KL has recently upgraded its iOS app and has this month launched a new Android version of its free app.

The surge in traffic firmly establishes the sites among the largest magazine brand websites in Malaysia. Mongoose is committed to growing brands digitally through excellent user experience, engaging social media strategy, and compelling original editorial content, led by the expertise of Group Digital Director Tahmina Ashraf and Group Editor, Digital, Lim Chee Wah.

Mongoose Group CEO Graham Paling said “I am delighted with our recent digital traffic performance. Tahmina, Chee Wah and our digital team have put in incredible hard work to bring this success for the company, and the Time Out KL brand.

“Mongoose has invested in the best possible digital expertise and these results show that our brands are delivering for our readers and commercial partners.

“Mongoose focuses on delivering websites and digital strategies that use authoritative content to engage with our audience. We understand that most people are on the move and we note with pleasure that in these record figures, over half of our page views came from mobile sessions. We will continue to deliver best practice and expect to see all our digital platforms continue to grow significantly over the months ahead.”

Mongoose also continues to drive digital success in its other brands, Esquire Malaysia, Esquire Singapore, Men’s Health Malaysia, Women’s Health Malaysia, Expatriate Lifestyle, and ELLE Malaysia, the latter enjoying nearly 50,000 unique visitors in August 2015, just a little over a year since launch.

ELLE Malaysia is the only brand in the country to have successfully captured a significant female fashion audience both in print and online, and its success is further proof of Mongoose’s expertise and effectiveness in the digital media space.

For details on reaching the Time Out KL audience, contact Cherrin on cchiew@mongooseasia.com.

Traffic and audience sources: Omniture and Google Analytics