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Sueann Chong named Editor for launch of Women's Health Malaysia
Date: 13 January 2015
Source: Mongoose Publishing


Mongoose Publishing unveil Editor, Art Director and Sales Manager of the Malaysian edition of the World’s Largest Women’s Health Magazine

Sueann

13 January 2015, Kuala Lumpur: Mongoose Publishing today announced that Sueann Chong has been appointed editor of the Malaysian edition of Women’s Health, the world’s fastest growing health and lifestyle magazine for women, which will debut on newsstands nationwide in March 2015. Chong joins Women’s Health from HANGER magazine, where she served as Editor. Chong has previously worked on various women’s media brands in Malaysia including Tongue-in-Chic, JUICE and CLEO. Chong begins her role from January 1st and will report to Mongoose Editorial Director Lynette Ow.

“Sueann is an accomplished editor who possesses excellent understanding of the female market and what it means to be a Malaysian woman today,” Ow said. “Her versatile background in print, digital, and brand extensions will help ensure a successful launch of this dynamic magazine that has been so successful internationally.”

“Our recruitment process for this role was very exacting and took many months. Sueann was the standout candidate, and I couldn’t be more pleased that she’s joining Women’s Health as editor. She brings a modern, fresh take to magazines, which is in line with our goal of delivering an edition of Women’s Health that gives the modern Malaysian women the ultimate playbook for modern life.”

Ow also revealed that, in addition to Chong, Mongoose have appointed Shirley Chia as Art Director and Thresa Thian Siew Mei as Senior Sales Manager for Women’s Health Malaysia. Chia was formerly the Art Director on Female Malaysia, and Thresa was Client Service Manager at BrandaVision Sdn Bhd. Both have already started work on the title ahead of launch.

Women’s Health, a brand owned by Rodale Inc. (USA), currently boasts 25 international editions across 50 countries, reaching more than 22 million readers every month.

Women’s Health Malaysia represents an exciting addition to the Mongoose Publishing portfolio, which includes Men’s Health Malaysia, another Rodale-Mongoose partnership.

The new magazine will launch in March 2015, with the first edition to be unveiled at the famous ‘Night Run’, co-branded with Men’s Health Malaysia. The run will take place in Putrajaya on Saturday March 21 with more than 7,000 runners already confirmed.

Matthew Bellotti, Chief Content Officer of Mongoose, said, “Since it launched in the US in 2004, Women’s Health has been one of the most successful international magazine brands in the world. Branded extensions from the magazine and online platforms include books, mobile apps, merchandise and events.”

“Women’s Health has performed outstandingly across the world in terms of circulation and distribution and in 2011 the US edition received a National Magazine Award for ‘General Excellence’. Women’s Health is the premier brand for authoritative, engaging and trusted content for today’s active woman.”

“Women’s Health is a brand that I am honoured and thrilled to bring to Malaysia,” Chong said. “I am excited to work with Lynette, Thresa, Shirley and our new team to produce a magazine of style and sophistication that Malaysian women can take to their hearts.”

Women’s Health Malaysia will resonate with women who love to live well and want more from life. It is the defining voice on women’s health and style, reflecting the readers’ confidence, aspirations and priorities. From fitness and wellbeing to beauty and style, Women’s Health Malaysia will be the complete package that inspires women to make positive changes to their lives.”

Other titles published by Mongoose include Men’s Health Malaysia, Time Out KL, Esquire Malaysia, Expatriate Lifestyle, and ELLE Malaysia and the group is renowned for its world class award-winning editorial content that is strong, independent and influential.

For more information on the run and launch event for Women’s Health Malaysia visit www.womens-health.com.my.