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Mongoose Publishing launches Women's Health Malaysia
Date: 1 August 2014
Source: Women's Health Malaysia


Women's Health Malaysia

The world’s largest fitness and lifestyle magazine for women is arriving on our shores.

1 August 2014, Kuala Lumpur: Mongoose Publishing is proud to announce the launch of the Malaysian edition of Women’s Health, the world’s fastest-growing fitness and lifestyle magazine for women, which will debut its first issue nationwide this coming March 2015.

Women’s Health, a brand owned by Rodale Inc. (USA), currently boasts 25 international editions across 50 countries, reaching more than 22 million readers every month.

Rob Novick, Senior Vice President, International, Business Development and Partnerships for Rodale, said, “We are proud to be working with Mongoose to bring this new Women’s Health edition into the Malaysian market. Women’s Health is the premier brand of authoritative content for today’s active women. From fitness and nutrition to beauty and style, we are very excited to be able to inspire Malaysian women with the tools they need to make instant, positive changes in their lives.”

Women’s Health Malaysia represents an exciting addition to the Mongoose Publishing portfolio, which includes Men’s Health Malaysia, another Rodale-Mongoose partnership. Graham Paling, Group CEO of Mongoose Publishing, said, “Following the success of Men’s Health Malaysia and with the launch of Women’s Health Malaysia, we are truly celebrating the sophistication of the audience. This is a great sector to be in with the growth of the fitness and wellness industry in the country. We look forward to running alongside modern Malaysian women as they aspire to do more and live better.

“Women’s Health Malaysia will resonate with women who love to live well, eat well and read well. It is the defining voice on women’s health and style, reflecting the readers’ confidence, aspirations and priorities. But more than that, we view Women’s Health Malaysia as a lifestyle brand with content that is full of life. The aim always at Mongoose is to deliver what our readers want and to add value for our partners.”

Since its creation in 2005, Women’s Health has quickly grown into a multimedia brand that includes branded books, mobile apps and renowned events.

Other titles published by Mongoose Publishing include Time Out KL, Esquire Malaysia, Expatriate Lifestyle and ELLE Malaysia—and the group is renowned for its award-winning editorial contents that are strong, relevant and influential.

More information regarding the identity of the Editor and other key recruits will follow in due course.

For Commercial enquiries, please contact Abill Zackry, Account Director at azackry@mongooseasia.com
For Marketing or PR enquiries, please contact Lynette Ow, GM Marketing at low@mongooseasia.com

About Women’s Health: (www.womenshealthmag.com) Women’s Health propels 22 million consumers into action, providing the motivation and the inspiration for them to make instant, positive changes in their lives. Launched in October 2005 and published 10 times a year by Rodale Inc., Women’s Health has quickly grown into a multimedia brand that includes branded books, mobile applications, and renowned events. The magazine has received numerous industry accolades including the 2011 ASME National Magazine Award in the category of General Excellence in Fashion, Service, and Lifestyle and was also nominated for the ASME of General Excellence again in 2013; included on Adweek’s annual Hot List two times and is nominated for a third in 2013; and was named Advertising Age’s 2009 Magazine of the Year and also listed among their 2013 A-List winners. For more up-to-the-minute information, visit www.womenshealthmag.com and get instant updates via Twitter (@WomensHealthMag) and Facebook (Women’s Health Magazine).

About Rodale Inc.: Rodale is the global voice for health and wellness with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of best-in-class brands, Rodale reaches over 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 95 editions in 60 countries, Rodale publishes the largest, most established health and wellness lifestyle magazine brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and through Rodale Events, LLC, produces 25 branded events that draw more than 100,000 participants annually. As one of the largest independent book publishers in the world, Rodale has published more than 75 New York Times bestsellers, including An Inconvenient Truth, by Al Gore; The End of Overeating, by former FDA Commissioner Dr. David Kessler; and The Honest Life, by Jessica Alba. A digital leader in the healthy living space with properties such as Fitbie.com and Rodale’s, a healthy lifestyle e-tail store for responsibly sourced products, the company continues to find new ways to connect with audiences across developing technologies. Rodale is an established leader in direct-response marketing with more than 60 million customers, and Rodale editors are fixtures on the national media circuit, appearing on television regularly as authorities on health and wellness. www.rodaleinc.com