MONGOOSE NEWS

For media enquiries and further information, please contact pr@mongooseasia.com or call our PR Manager on +603 21 66 66 50

Mongoose Publishing appoints Kate Guest as ELLE Editor-In-Chief
Date: 5 June 2015
Source: Mongoose Publishing


Time Out Malaysia Kids

Kuala Lumpur, June 5, 2015: Mongoose Publishing today announced the appointment of Kate Guest as the new Editor-In-Chief of ELLE Malaysia.

Guest is a journalist with 12 years of experience working on some of the biggest magazine brands in the world. She studied law and journalism in Melbourne, graduating from the prestigious RMIT journalism school in 2003, and began her career at Melbourne magazine, Australia’s first city-focused glossy. In 2005 she moved to London, where she spent seven years working for both custom and consumer titles across the fashion, luxury, travel and food sectors. Her last role before moving to Malaysia in 2012 was with Jamie Oliver’s food and lifestyle magazine, Jamie. Kate joined Mongoose in October 2013 as deputy editor on the launch of ELLE Malaysia, and in November 2014 was promoted to editor of elle.my, ELLE’s award-winning website.

In her new role, Guest will be overseeing the print and digital platforms of the fashion media brand and reporting to Lynette Ow, Editorial Director.

“We are very excited to have Kate take on this role. Her experience, judgment and vision will build an even stronger connection between ELLE and our audience. She has a keen understanding of what is important and relevant to the target audience. Expect more quality journalistic writing, service information on top of fashion, beauty, trends and style news,” says Ow. “Kate’s ‘big picture’ mindset and her ability to innovate and continually inspire content will make ELLE even more dynamic.”

Guest is taking over from Andrea Wong, who has mutually agreed to part ways with Mongoose Publishing. Wong has been at the helm of ELLE Malaysia since its launch in February 2014 and was responsible for appointing the talented editorial team and leading them to create engaging content for stylish, successful women.

“We are thankful for Andrea’s leadership here,” says Ow. “She brought fresh ideas to the brand and her deep knowledge of the fashion industry has been an invaluable contribution to ELLE. We wish Andrea the best in the next phase of her career.”

For Commercial enquiries, please contact Rachel Chong — Sales Director at rchong@mongooseasia.com

For Marketing & PR enquiries, please contact Chew Chui Yi, Marketing Executive at cchew@mongooseasia.com

About ELLE

A global publishing phenomenon, ELLE, the world’s largest fashion magazine brand, offers its global audience powerful multi-channelled platforms with 34 local websites, 28 million unique web visitors, 13 mobile apps and 16 thematic mobile apps, 18 iPad apps and 8 thematic iPad apps, more than 3 million Facebook likes and more than 3.5 million Twitter followers.