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MONGOOSE PUBLISHING TO TAKE OVER TIME OUT SINGAPORE FROM OCT 2012
Date: 12 September 2012
Source: Mongoose Publishing


Singapore, 12 September 2012 — Mongoose Publishing, the publishing house behind a range of lifestyle magazines including Esquire Singapore and Time Out Kuala Lumpur, has acquired the rights to publish Time Out in Singapore.

Following its launch in 2007, Time Out Singapore’s website and monthly magazine quickly established themselves as the island’s leading guide to food and drink, shopping and style, and arts and entertainment for English-speaking residents. Now, taking over print and digital operations from the November 2012 issue, Mongoose will continue to build on the iconic brand’s outstanding success in Singapore – which earlier this year saw Time Out scoop ‘Best Consumer Magazine’ at the island’s prestigious MPAS awards.

Time Out Singapore’s November issue is scheduled to be the first under the new publisher, and will be led by the magazine’s former Deputy Editor Berwin Song alongside Mongoose’s Commercial Director, Russell Channon. Industry marketer and former publisher of the title Honey Lee, current Managing Director for HEAT branding, will once again take on event and consumer marketing responsibilities. Making use of the team’s expertise and experience in creating content for a Time Out audience, plans are already in place to expand the brand’s profile with an official mobile application in the near future.

The Time Out Group in London, licensor of the Time Out brand around the world, are delighted to be working on a new project with Mongoose. Cathy Runciman, Managing Director of Time Out International, said: ‘We are thrilled that Time Out will be represented in Singapore by a close partner with a great track record in the region.’

Graham Paling, Group CEO for Mongoose Publishing, is thrilled about the acquisition. “Time Out has been one of the most important and exciting magazine brands in the world for more than forty years. We have immersed Time Out Kuala Lumpur in the very fabric of KL life and are extremely excited to be able to take Time Out Singapore to the next level,” says Graham.

The title will see renewed display presence in the retail environment as well as key consumer driven events before the end of the year.