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Mongoose Publishing Acquires Men's Health Malaysia
Date: 29 October 2013
Source: www.menshealth.com


Mongoose to publish the Malaysian edition of the World’s Largest Men’s Magazine

Kuala Lumpur, 29 October 2013: Mongoose Publishing is proud to announce they have acquired the rights to produce Men’s Health Malaysia magazine from the January 2014 issue.

Men’s Health, a brand owned by Rodale Inc (USA), is the world’s largest men’s magazine on newsstands and currently boasts 40 international editions, reaching a global audience in excess of 10 million readers. Men’s Health is the defining media brand for active, successful, professional men who want greater control over their physical, mental and emotional lives. Men are naturally inspired by the in-depth reporting and expert advice on matters from fashion and grooming to health and nutrition as well as all the latest cutting edge equipment and entertainment that improves their lives.

Men’s Health Malaysia represents an exciting addition to the Mongoose Publishing portfolio to complement their multi-award winning publications Esquire Malaysia, Time Out KL, Expatriate Lifestyle and the soon-to-be-launched ELLE Malaysia.

Mongoose have a proven track record for launching high quality publications and digital platforms with editorial integrity and the latest flagship, Men’s Health Malaysia, allows the group to emerge into a new market to deliver their trademark strong, independent, world class editorial content to a fresh audience.

Graham Paling, Group CEO of Mongoose, said, “Men’s Health is one of the most inspiring and famous magazine brands in the world. We are extremely proud at the acquisition and can’t wait to get started to produce a truly world class magazine and media experience that lives up to our award-winning platforms ELLE Malaysia, Esquire Malaysia, Expatriate Lifestyle and Time Out KL.”

“Men’s Health is the world’s number one men’s magazine on the newsstand and we will invest in Men’s Health Malaysia to ensure the content is as engaging, interesting and inspiring as our other flagship titles. We look forward to making it the defining voice on Malaysian men’s fitness, health and style, reflecting our readers status, intellect and aspirations.”

Rob Novick, Senior Vice President, International, Business Development & Partnerships, Rodale Inc, said: We know Malaysian men will find great content, information and advice from their own edition of the world’s largest men’s magazine. We are very pleased and excited by this partnership with Mongoose Publishing and look forward to seeing the new Men’s Health Malaysia from January 2014.

The January 2014 issue of Men’s Health Malaysia will be released nationwide at the turn of the year. The magazine has been published in Malaysia since 2003 by BluInc.

More information regarding the identity of the Editor and other key recruits will follow in due course.

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For Marketing & PR enquiries, please contact Nazeen Koonda - Group PR & Marketing Manager at nkoonda@mongooseasia.com

Telephone: +603 2166 6650

www.mongooseasia.com

About Men’s Health

Men’s Health is the world’s number one source of information for and about men. It is the brand for active, successful, professional men who want greater control over their physical, mental and emotional lives. Men’s Health gives men the tools they need to make their lives better through in-depth reporting covering everything from fashion and grooming to health and nutrition as well as cutting-edge gear, the latest entertainment, timely features and more. With 40 editions worldwide, Men’s Health is the world’s largest men’s magazine.

www.menshealth.com

About Rodale Inc

Rodale is the authoritative source for trusted content in health, fitness, and wellness around the world. Rodale reaches more than 70 million people around the world through its category-leading media properties, trade books, subscription online properties and integrated marketing solutions. The company is also a leader in direct response marketing and has more than 27 million active customers in its database. Rodale publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening. Rodale products span multiple media formats and platforms, including print, video and the Internet.

www.rodaleinc.com