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Mongoose Media Reports Record Digital Traffic In Malaysia And Singapore
Date: 23 Sept 2016
Source: Mongoose Publishing


Kuala Lumpur, 23rd September 2016: Mongoose Media announces record digital traffic across its magazine brands with a network reach of over 1 million monthly unique users and 10 million monthly page views in Malaysia and Singapore.

The Time Out and ELLE brands delivered the highest audience growth. Exactly one year since the Week of Free campaign which saw Time Out Singapore distributing the magazine for free at MRT stations, the title’s unique users are up 64 percent to 307k, while page views have increased 122 percent since January and an impressive 285 percent year-on-year to 3.6 million. And in Kuala Lumpur, Time Out KL recorded nearly 400k unique users with page views up 115 percent to 4.6 million.

The other big news comes from ELLE Malaysia where monthly unique users have reached 208,000, up by 162 percent since January. ELLE.my reached half a million monthly page views last month, buoyed by KL Fashion Week and Olympics coverage.

Across the Mongoose Men’s portfolio, the relaunched Esquire Singapore and Esquire Malaysia, and Men’s Health Malaysia continue to record double-digit audience growth.

Patrick Brennan, Group CEO Mongoose Media, Said ‘It’s a fantastic achievement and testament to our great people and our digital strategy, a consistent approach to producing high quality regular content which is relevant, timely and shareable. We invested smartly in our digital brands at the right time which is now paying dividends.”