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Lynette Ow appointed as new General Manager, Marketing of Mongoose Publishing
Date: 3 March 2014
Source: Mongoose Publishing


Lynette

3 March 2014, Kuala Lumpur: Mongoose Publishing is proud to announce Lynette Ow as their new General Manager, Marketing. Lynette will be in charge of overseeing the marketing efforts of all Mongoose brands in Malaysia, including multi-award winning publications such as Time Out Kuala Lumpur, Esquire Malaysia, Men’s Health, Expatriate Lifestyle and the recently launched ELLE Malaysia.

Mongoose Chief Content Officer, Matt Bellotti, is very enthused about welcoming Lynette into the Mongoose Family, “Bringing Lynette Ow to Mongoose is a real coup. Her experience in every aspect of the media in Malaysia is unrivalled.

“Lynette knows what makes a magazine brilliant and how to get media brands to fulfill their potential. She understands and respects the unique Mongoose approach and our philosophy of ‘Communicating with Integrity’. She will doubtless be a great asset to Mongoose as our new General Manager, Marketing.”

Lynette has over 10 years of experience in the media and publishing industry and comes to Mongoose after a successful stint as The General Manager of Capital FM. Having worked as Editor-in-Chief of CLEO Malaysia and Managing Editor of Cosmopolitan Malaysia, she comes on board Mongoose with unrivalled experience of the magazine landscape in Malaysia.

Lynette has extensive experience in driving a dynamic mix of marketing initiatives and developing revenue generating marketing ideas that maximise profitability and secure long term brand values.

In her role as General Manager, Marketing, she will be responsible for the overall management, strategy and direction of marketing activities for Mongoose, which includes communication of core brand messages, and brand positioning of all Mongoose platforms.