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Esquire Singapore picks up two awards for design at the Asian Media Awards 2017
Date: 19 April 2017
Source: Mongoose Publishing


Esquire SG

Malaysia, Kuala Lumpur, Singapore, 19 April 2017- After the latest string of wins at the Media Publishers Association of Singapore (MPAS) and the Society of Publishers in Asia (SOPA) last year, Esquire Singapore bagged their first-ever wins at the 16th WAN-IFRA Asian Media Awards 2017.

Up against India’s The Week and India Today, Esquire Singapore won gold in the best “Magazine Cover Design” category for their work on the May 2016 Unsuitable For The Young issue.

“According to the Infocomm Media Development Authority of Singapore’s (IMDA),” says Zul Andra, Esquire’s Editor-in-chief, “they allow magazines to occasionally feature mature content, but the magazine must be polybagged and tagged with the advisory label ‘Unsuitable for the Young’ on the front cover.

In addition to publishing content that adhered to the guidelines, we decided to dedicate the entire issue on what’s truly unsuitable for the young with special reports, features and interviews from around the world.”

The cover was conceptualised to question the viewer’s perception: for an adult, it might be considered sexually suggestive, for a child it’s just a balloon. In other words, we are asking: to whom is what unsuitable?”

Esquire Singapore also received a silver award in the best “Magazine Overall Design” for their 50th issue in November 2016. In the issue, Esquire converted their regular layout into a radically new format with current features and informative archival bits in ascending alphabetical order.

The jury panel featured a long list of notable names in the media industry including Jan Paul van der Wijk, Art Director of Netherlands’ NRC Media; Doug Wills, Managing Editor of the London Evening Standard and The Independent, and Juan Velasco, a Pulitzer Prize finalist as part of a team at The New York Times.