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Esquire Malaysia takes gold and silver awards at The Asia Media Awards 2014
Date: 24 April 2014
Source: Esquire Malaysia


Above: Esquire Malaysia’s series of award winning covers for the April 2013 issue

24 April 2014, Hong Kong– Extending its award season, Esquire Malaysia took a gold award for Best Magazine Cover and a silver in Overall Magazine Design at the prestigious Asian Media Awards 2014.

Above: Group CEO of Mongoose Publishing, Graham Paling (center) accepts the award for Esquire Malaysia at The Asia Media Awards 2014

Now in their 13th year, The WAN-IFRA Asian Media Awards are some of the largest in their class in Asia, representing the best publishers of newspapers and magazines. No less than 29 distinguished judges from international media companies evaluated entries in the past months in order to select the 45 award winners who were honoured at Publish Asia's Gala Dinner held in Hong Kong. Esquire Malaysia beat out over 530 competitors from 17 countries to take the awards from a field that included names like The South China Post, The Peak, Tatler and other quality titles.

“It’s satisfying to be acknowledged in a pan-Asian way for the work of our editorial team, especially our art direction and design. We believe that creating exciting platforms is what the public is looking for, that by doing so we show how exciting magazines are as an experience. And once more, we deliver that energised audience to our clients,” said Graham Paling, the owner of Mongoose Publishing.

The gold award for Best Magazine Cover was given to the April 2013 series of covers for the Brilliant Malaysia issue. Red Hong Yi—an East Malaysian artist of international renown—created bespoke artwork that created three covers of famous Malaysians. Tan Sri Francis Yeoh, singer and songwriter Yuna and Datuk Lee Chong Wei all had covers made of them using material appropriate to their fame (for instance, Datuk Lee Chong Wei had his portrait constructed of shuttlecock feathers in line with his championship badminton status). The covers constituted the most expensive paid for Malaysian cover art. The silver award for the Best Overall Magazine Design was also awarded to the same issue. “It was an exciting project, one of my favourites and it shows how passionate we are about great, disruptive design. Hats off to the amazing art director, Rebecca Chew, for her work on this,” said Editor-in-Chief Sam Coleman.

The covers were subsequently auctioned off at a live event for RM80,000 - a record amount for the sale of original magazine artwork. The monies raised were given to The Malaysian Diabetic Association. The 360 approach of the covers—bespoke artwork, event and the Esquire Malaysia penchant for philanthropy—is testament that the work deserves the highest industry accolade.