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ELLE Malaysia launches elle.my and the ELLE Malaysia app, redefining how Malaysian women access fashion, beauty and style.
Date: 10 January 2014
Source: Mongoose Publishing


ELLE Malaysia

10 January 2014, Kuala Lumpur: ELLE Malaysia magazine, the world's number one fashion media brand, published by Mongoose Publishing Sdn Bhd in Malaysia, today launched its website elle.my and the ELLE Malaysia app.

The dynamic digital platforms present a daily dose of ELLE to the modern Malaysian woman.

The ELLE follower can now enjoy daily access to fashion, trends, beauty and skincare, celebrity news and styles, and pop culture from these ground breaking new platforms, and join the MY ELLE Club for a personalised experience of the ELLE brand.

This unique, cutting-edge approach delivers breaking news and engaging features with inspiring and informative content direct from the expert ELLE Malaysia editorial team.

The elle.my team is led by Mr Lim Chee Wah, Launch Editor (Digital), a multi-award winning Malaysian journalist of international repute, with over a decade's experience in lifestyle and entertainment journalism.

The Editor of the site is Ms Anucyia Victor, an internationally experienced Editor with a proven track record of delivering high quality editorial products that present value for consumer and commercial partners alike.

Ms Victor is ably supported by Associate Editor Ms Emma Chong Johnston and a dedicated digital team. And, redefining the digital editorial paradigm in Malaysia, the entire ELLE Malaysia print team will be contributing to the website and app. Whether in print, online or on the go, when ELLE Malaysia speaks, it is with the authority of the true experts in the team.

Lim Chee Wah is understandably very proud and excited about the launch of the website. "It's a new way of looking at fashion, beauty, celebrity and pop culture. And you'll get all the latest news as it happens, including the hottest runway shows."

Anucyia Victor, Editor of elle.my, is delighted with the effort her team has put in to build a truly world-class platform. She said, "It's the culmination of months of work, and we have a dedicated team of industry insiders and critics who will not only set the style for Malaysian women but also highlight relevant women's interests and issues."

Complementing the website and app is the exclusive MY ELLE Club. The MY ELLE Club is a membership club aimed at the ELLE Malaysia woman. She is intelligent, resourceful and confident in every sense of the word. She follows international and local fashion trends, loves to experiment with style, and desires to look her best at all times. Which is why she turns to ELLE Malaysia.

By registering for the MY ELLE Club, members will have access to exclusive contests and giveaways, information on MY ELLE Club member sales and offers by top brands, and invites to some of the hottest parties in town.

With the launch of the website and the app along with the MY ELLE Club, ELLE Malaysia offers a complete and empowering fashion, style and beauty experience to the smart, successful, fashion conscious and stylish women of Malaysia.

The launch of the print magazine will take place with the March issue, with Editor-in-Chief Andrea Wong and her team ready to deliver an outstanding publication that will redefine the women's magazine experience in Malaysia.

Andrea, Anucyia and the ELLE Malaysia team can all be seen on the welcome post of elle.my, sharing their ethos and approach for the brand in a fun, quirky video.

The ELLE Malaysia website (elle.my) is dedicated to being the daily source of inspiration for the sassy, smart woman who has high expectations and an intellect to match. The tone is friendly and the subject matter is always relevant and engaging. The website contains up-to-date information about fashion, beauty, skincare, celebrity news, style and pop culture along with style guide and look books and latest runway trends.

The ELLE Malaysia app, available on Android and iOS, is a personal fashion guide that is always with you. Aside from the latest stories on breaking trends, celebrities, style and pop culture along with look books and daily styling tips, the app notifies users about the latest fashion and beauty sales and events.

ELLE, a brand owned by Lagardère Active, is the world's largest fashion magazine brand with 44 international editions at present and a global circulation of 6,560,000 copies reaching over 21 million people.

Mongoose, the publisher of award-winning magazines Time Out KL, Time Out Singapore, Esquire Malaysia, Esquire Singapore, Expatriate Lifestyle, Men's Health, and several others, publish ELLE Malaysia under licence from Lagardère Active. Mongoose have a proven track record for launching high-quality publications and digital platforms with editorial integrity and the latest flagship, ELLE Malaysia, promises to positively redefine the way women are portrayed and engaged with in Malaysia.