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ELLE Malaysia Unveils The Editor-in-Chief
Date: 4 September 2013
Source: ELLE Malaysia


Kuala Lumpur, 4 September 2013: Mongoose Publishing is proud to unveil the Editor-in-Chief of ELLE Malaysia, Andrea Wong. With eight years of world class experience packed into her editor’s styling kit, Andrea Wong will lead the ELLE Malaysia team following time spent as the country’s most respected freelance fashion stylist and editorial consultant. She is dynamic, bold, sharp and creative, the face of Malaysian fashion and beauty journalism today, with her finger firmly on the pulse of the hottest and most happening international trends. Formerly the Fashion Editor of Harper’s Bazaar Malaysia, Andrea has been frequently featured sharing her styling tips on various television, radio and print media outlets.

ELLE, a brand owned by Lagardère Active, is the world’s largest fashion magazine brand with at present 44 international editions and a global circulation of 6,560,000 copies reaching over 21 million people.

Mongoose, the publisher of award-winning magazines Time Out KL, Time Out Singapore, Esquire Malaysia, Esquire Singapore, Expatriate Lifestyle, Voyage, and several others, will publish ELLE Malaysia under licence from Lagardère Active. Mongoose have a proven track record for launching high-quality publications and digital platforms with editorial integrity and the latest flagship, ELLE Malaysia, promises to positively redefine the way women are portrayed and engaged with in Malaysia.

ELLE’s newest edition will inspire women to explore and celebrate their own style in all aspects of their lives. ELLE’s smart and definitive take on fashion, beauty and style culture is at once aspirational and accessible, encouraging readers to cultivate not just their personal style, but confidence that brings them success.

Andrea Wong, Editor-in-Chief of ELLE Malaysia, is very excited about her vision for the magazine, “‘ELLE is the world’s leading authority on fashion and beauty, with always engaging features and a healthy dose of great advice. We at ELLE Malaysia are dedicated to being the source of inspiration for the sassy, smart woman, who has high expectations and an intellect to match. For the modern woman who stays on top of the latest style trends, takes her beauty seriously and cares about the issues that affect her world, ELLE Malaysia takes on the task of delivering content that is insightful and thought-provoking. Energetic, optimistic, and armed with a sense of wit and humour, ELLE Malaysia is her perfect escape, her savvy guide, her essential reading.”

The official launch of ELLE Malaysia will take place alongside the unveiling of the March 2014 issue in February 2014. The official website address is www.elle.my.