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ELLE Malaysia Announces The Launch Of ELLE Style Awards
Date: 21 Sept 2016
Source: Mongoose Publishing


Elle Malaysia Announces The Launch Of Elle Style Awards

Kuala Lumpur, 21st September 2016: ELLE Malaysia announces the launch of the ELLE Style Awards presented by PANDORA Malaysia, to be held in Kuala Lumpur this December. The ELLE Style Awards will celebrate Malaysia’s best fashion designers, from the emerging to the established, as well as the style influencers who set the pace on the Malaysian fashion scene. Select guests will be ferried to the glittering awards ceremony in style thanks to the official car sponsor, BMW Malaysia.

The ELLE Style Awards were launched by ELLE UK in 1997, and have since been held in 26 countries around the world. ELLE Malaysia’s Editor-in-Chief, Kate Guest, describes them as ELLE’s signature event internationally and is looking forward to bringing them to Malaysia. We felt it was the right time to introduce the influential ELLE Style Awards to Malaysia. The fashion design scene in Malaysia is really blossoming right now, and we’re thrilled to be able to recognise that.”

The awards will be decided by a panel of five judges, with reader votes accounting for a third of the final decision. Shortlisted nominees will be announced at a cocktail party at 8 Conlay this Friday 23rd September, with online public voting opening immediately afterwards at elle.my/styleawards. There will also be pop-up voting events held across KL throughout October for readers to have their say.

There are 10 awards categories, eight of which are open to the public. They include Red Carpet Designer of the Year, Contemporary Brand of the Year, Emerging Designer of the Year and 2016 Woman of Style. Everyone who votes will stand the chance to win great prizes.

The judging panel is led by Kate Guest, who is joined by Self-Portrait designer Han Chong, fashion industry legend Zaihani Mohd Zain, style authority Tengku Chanela Jamidah and PANDORA Malaysia managing director Datin Sri Zarida Noordin, all of whom bring different strengths and areas of expertise to the judging process.

Datin Sri Zarida Noordin, Managing Director of PANDORA Malaysia commented, “This event presents a unique opportunity for us to celebrate women's individual style, revealing the versatility of PANDORA’s pieces in their unique self-styling look. Jewellery plays a vital role in complementing a woman’s personality and style, which is hugely inspired by seasonal trends. Furthermore this exclusive collaboration with ELLE Malaysia is in line with PANDORA’s global celebration of the power of self-expression campaign, The Look of You."

The ELLE Style Awards presented by PANDORA Malaysia will be attended by a who’s who of Malaysian celebrities and influencers. Expect memorable performances, great food and wine, fun activations and dance-all-night DJs. The ELLE Style Awards presented by PANDORA Malaysia will be the event everyone is talking about in December 2016. Stay tuned to elle.my/styleawards, and the ELLE Malaysia Facebook page and Instagram feed for further updates.