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ELLE Magazine to launch in Malaysia
Date: 5 April 2013
Source: ELLE Malaysia


Mongoose Publishing brings the World’s Biggest-Selling Fashion Magazine to Malaysia

Kuala Lumpur, 5 April 2013: Mongoose Publishing is proud to announce the launch of ELLE Malaysia. ELLE, the world’s most respected, stylish and opinion-forming women’s magazine, launches in Malaysia with the March 2014 issue.

ELLE, a brand owned by Lagardère Active, is the world’s largest fashion magazine brand with at present 43 international editions and a global circulation of 6,560,000 copies reaching over 21 million people.

Mongoose, the publisher of award-winning magazines Time Out KL, Time Out Singapore, Esquire Malaysia, Esquire Singapore, Expatriate Lifestyle, Voyage, and several others, will publish ELLE Malaysia under licence from Lagardère Active. Mongoose have a proven track record for launching high-quality publications and digital platforms with editorial integrity and the latest flagship, ELLE Malaysia, promises to positively redefine the way women are portrayed and engaged with in Malaysia.

ELLE’s newest edition will inspire women to explore and celebrate their own style in all aspects of their lives. ELLE’s smart and definitive take on fashion, beauty and style culture is at once aspirational and accessible, encouraging readers to cultivate not just their personal style, but confidence that brings them success.

Graham Paling, Group CEO of Mongoose, enthused, “We are delighted to bring ELLE to Malaysia. ELLE is the preeminent women’s magazine in the world and ELLE Malaysia will take women’s magazine publishing to a new level in this country. We look forward to making it the definitive voice on Malaysian and international style and giving the women of Malaysia a magazine that treats them with respect and matches intellectually their aspirations and status.”

“All our titles are leaders in their field and we look forward to making ELLE Malaysia the very best women’s fashion magazine in the country.”

François Coruzzi, Executive Vice President International of the Magazine Publishing division at Lagardère Active, said: “We welcome this partnership with Mongoose and are extremely proud of the launch of this new ELLE edition in the Malaysian market.”

ELLE’s mission has always been to inspire women to express their personal style; inform them about the latest trends in fashion, beauty, lifestyle and culture; and entertain them with beautiful imagery. This unique mix has proven to be the winning formula for the brand’s worldwide success and positions it perfectly for an exciting Malaysian launch.”

The official launch of ELLE Malaysia will take place alongside the unveiling of the March 2014 issue. The official website address is www.elle.my.

More information regarding the identity of the Editor, Art Director and other key recruits will follow in due course.

For Commercial enquiries, please contact Charlene Tan – Sales Director at ctan@mongooseasia.com

For Marketing & PR enquiries, please contact Nazeen Koonda - Group PR & Marketing Manager at nkoonda@mongooseasia.com

Telephone: +603 2166 6650

www.elle.my

About ELLE
A global publishing phenomenon, ELLE, the world’s largest fashion magazine brand, offers its global audience powerful multi-channeled platforms with 34 local websites, 28 million unique web visitors, 13 mobile apps and 16 thematic mobile apps, 18 iPad apps and 8 thematic iPad apps, more than 3 million Facebook likes and more than 3.5 million Twitter followers.

About Lagardère Active
Lagardère Active is one of Lagardère SCA’s four corporate branches, together with Lagardère Publishing (books), Lagardère Services (press distribution and services) and Lagardère Unlimited (marketing and management of sports broadcast rights, talent representation for athletes and artists).

Creator of multimedia content, Lagardère Active has leading positions in the businesses it operates, including magazine publishing, audiovisual (radio, TV and TV production), digital (pure player sites, mobile applications and tablet applications) and advertising.

Lagardère Active, the number one French Magazine Publisher and owner of the ELLE brand and its derivatives, works with licensing partner Hearst in 14 countries (publishing 15 editions of ELLE); and 27 other partners in 27 countries; publishing 27 editions of ELLE.

The ELLE network today includes 43 international editions (www.ellearoundtheworld.com) and the ELLE Decoration network includes 25 international editions.

Lagardère Global Advertising, the international ad sales house for Lagardère Active, is in charge of the advertising sales for all the international editions of ELLE and ELLE Decoration worldwide.